Seybold Report ISSN: 1533-9211

Abstract

THE ROLE OF STRATEGIC MOMENTUM IN ACHIEVING ORGANIZATIONAL BRILLIANCE / AN EXPLORATORY STUDY OF THE OPINIONS OF A SAMPLE OF MANAGERS WORKING IN THE IRAQI GENERAL COMPANY FOR CEMENT / KUFA CEMENT FACTORY


Duha Khaled Khalaf Al Dulaimi, Prof. Dr. Zainab Abdel Razzaq
College of Administration & Economics, University of Babylon, Iraq Bus.zainab.abdulrazzaq@uobabylon.edu.iq


Vol 17, No 08 ( 2022 )   |  DOI: 10.5281/zenodo.7027098   |   Licensing: CC 4.0   |   Pg no: 678-690   |   Published on: 27-08-2022



Abstract
The current research seeks to achieve several goals by defining the relationship and influence of strategic momentum (through its dimensions represented (insight, collective commitment)) in achieving organizational brilliance (through its dimensions of (brilliance in leadership, brilliance in service and innovation, brilliance in knowledge)) and identifying the most prominent obstacles The questionnaire was used as a tool for collecting the necessary data and information, through an intentional sample of (124) represented by the higher administrations, heads of departments, directors of divisions and units in the Kufa Cement Factory, and the descriptive analytical method was used mainly in presenting the research information and Analyze and interpret it, depending on a set of statistical methods such as confirmatory factor analysis and structural equation modeling method to measure the effect relationship, arithmetic mean, standard deviation, coefficient of variation, modified analysis and Pearson's correlation through SPSS V.24 statistical software; Amos V.23)). The importance of the current study stems from its treatment of an important sector, which is the industrial sector, as this sector is considered the most important and effective in the process of economic development.Among the most prominent findings of the research, the Kufa Cement Factory management seeks to mobilize its strategic resources in order to enhance the insight of its employees in dealing with strategic issues and to involve them in making strategic decisions that are related to their future in the laboratory and directing them to adopt a spirit of cooperation in carrying out the duties assigned to them and seeking to participate Information, knowledge and benefit from the skills possessed by co-workers in order to enhance the level of organizational brilliance


Keywords:
strategic momentum, organizational brilliance, Kufa Cement Factory



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